Breaking Down My Favorite e-Commerce Website
Posted on 20 July 2016
When I built my first eCommerce website, I spent hours of research evaluating websites across different brands. The most visually stunning and consumer friendly website I found is bestself.co. Bestself.co is a company that creates “Self-Help” products. The company crowd-funded their principal product, the “Self Journal”, and has sold almost 30,000 journals to date.
Many companies struggle with the transition from the Kickstarter platform to the e-Commerce market, however, Bestself co. absolutely crushed it. Here’s why:
1. A visually stunning, intuitive, and conversion-friendly home page.
2. The purchase process is FAST
Too many clicks and you’re bound to lose customers. Below are some screenshots of how quick and easy it is to purchase their products.
3. Their creative assets RULE!
Each picture, image and copy grab the eye of the consumer. These guys spent ALOT of time making sure each component of the website is top notch.